Paul Hawken

Paul Hawken is a world-renowned environmentalist, activist, and author. His works include Blessed Unrest, Drawdown, and Sustainable Revolution.

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Calling Team Earth: Ending the Climate Crisis in One G...

Paul Hawken is a world-renowned environmentalist, activist, and author. His works include Blessed Unrest, Drawdown, and Sustainable Revolution. In this episode of Insights at the Edge, Tami Simon speaks with Paul about the call to action in his newest book, Regeneration: Ending the Climate Crisis in One Generation. Paul and Tami discuss the accelerating effects of climate change and how global society might respond. Paul comments on the lack of public engagement with the situation, emphasizing that old and entrenched human behavioral patterns won’t solve the problem. Tami and Paul talk about the nature of social change, resources for everyday climate action, and the fascinating climate-shifting possibilities of the Azolla fern. Finally, they speak on the importance of staying active and joyous even when the scale of the crisis feels overwhelming.

Paul Hawken: A Regenerative World

Paul Hawken is an author, entrepreneur, and environmentalist whose books include Natural Capitalism, The Ecology of Commerce, and the New York Times bestselling Drawdown. In this episode of Insights at the Edge, Tami Simon speaks with Paul about the spiritual origins of his lifelong devotion to the natural environment. They talk about Project Drawdown—Paul’s far-reaching plan to reverse global warming—and the fact that climate change is an alarm bell telling humanity it needs to transform itself. Paul explains that dealing successfully with climate change won’t just involve phasing out fossil fuels, but also reorganizing the systems of labor, culture, and economics that led us to this point. Finally, Paul and Tami discuss why life regenerates life and how we as a species can rise to the challenge of our present crises. (73 minutes)

Tami’s Takeaway
Most of the time, when I hear people talk about climate change, I feel some combination of fear, helplessness, and resignation. Listening to Paul Hawken, I felt activated and turned on. As he says, it’s not about “game over” for the human race, but “game on” . . . and how this is a time when we are called to step forward into our greatest human capacities and possibilities. Paul Hawken transmits the beauty, flow, and regenerative power of the natural world in a way that is contagious. When the interview was over, I felt like everything around me was in a shimmering fluid state, in unstoppable regenerative flow.

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Authenticity is a Unique Superpower That We All Have

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity. 

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

 

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

 

 

 

 

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Our Evolutionary Leap

Lynne Twist is a global activist, author, and teacher who has devoted her life to sustainability and economic integrity. An original staff member of The Hunger Project, she is author of The Soul of Money and president and founder of the Soul of Money Institute. She is also the author of the Sounds True audio learning program Unleashing the Soul of Money.

In this podcast, Lynne joins Sounds True’s founder, Tami Simon, to discuss the challenges and opportunities now facing humanity—and the invitation to each one of us to make a difference as we embrace this critical time in our evolution at the beginning of a new millennium. 

Lynne and Tami also talk about our unique place in time and the emerging new approach to business; the Pachamama Alliance and the prophecy of “The Eagle and the Condor”; tapping the wisdom of “grandmother energy”; Buckminster Fuller and creating a world that works for everyone; the invitation to each one of us to “take an evolutionary leap and dream big now”; environmental regeneration and redefining humanity; reclaiming our home in the ecological world, and creating economies that respect nature; giving up the scramble and becoming totally present in the moments of our life; purpose, choices, and trusting our feelings; bravery, humility, and surrender on the path; and more

Rewriting Your Food Story

Elise Museles is on the board of directors for the Environmental Working Group, a holistic health expert, and the host of the podcast Once Upon a Food Story. With Sounds True, she’s released the new book Food Story: Rewrite the Way You Eat, Think, and Live. In this episode of Insights at the Edge, Tami Simon speaks with Elise about the concept of “food stories”—your personal relationship with food and eating, defined not only by your own experiences but by the familial and cultural messages you grew up with. They discuss the different kinds of food stories, their origins, and what it takes to “rewrite” your own food story. Elise details different ways you can shift your attitudes toward food, including mindful eating, acceptance of your body’s needs, and cutting screens out of your meals. Finally, Tami and Elise talk about the therapeutic quality of food prep, how to tailor recipes to specific moods, and why “emotional eating” isn’t always a bad thing. 

 

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