Melissa Bernstein

Melissa Bernstein is an entrepreneur, creative, and working mother of 6. As Co-Founder of the wildly successful toy company Melissa & Doug, Melissa has spent the last 30 years helping children discover themselves, their passions, and their purpose through open-ended play. In 2020, after her own personal journey of self-discovery and acceptance, Melissa founded Lifelines. Through Lifelines, she is using her unparalleled creativity and imagination to reinvent well-being products and experiences to help adults strengthen their resilience, stay grounded, and unlock their full potential. Melissa lives in Westport Connecticut with Doug and their children.

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Melissa Bernstein: Finding Meaning and Creating from L...

Through the wonderful, timeless toys she has created with her husband and their company, Melissa & Doug, Melissa Bernstein has sparked a brilliant imaginative light in the lives of thousands of children (and their parents!). Yet before the runaway success of the business, Melissa struggled with deep angst and inner darkness. In this podcast, Tami Simon speaks with the Entrepreneur in Residence for Sounds True’s Inner MBA® program about consciously choosing to follow your creative spirit over your inner critic—whether or not you’re a business owner. 

Aspiring entrepreneurs and creatives of every stripe will love this conversation about: breaking free from perfectionism; how it’s not a blessing or a curse—it’s a “blurse”; Viktor Frankl and existential analysis; finding the flavors in your own “pie of meaning”; Melissa’s two faucets of creativity; the battle between the head and the heart; turning the ordinary into the extraordinary; intuition versus ego; overcoming a victim mindset; accepting the full spectrum of our emotions; curiosity and connecting the “dots of experience” as an entrepreneur; the analogy of the mind as a very large kitchen; the “keep moving” philosophy (even if it’s backwards); handling marketplace rejection; two critical elements of business success: clear focus and a valuable product; the inner growth necessary for business people; extending lifelines to each other; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

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Ep 10 Bonus: The Shambala Warrior Prophecy

In Episode 10, “We Are the Great Turning,” Joanna shares a story called the “Shambala Warrior Prophecy,” which was told to her by her friend, Tibetan Monk Chogyal Rinpoche. Joanna was tasked with teaching this prophecy in the West, and it’s one of her most famous teachings. 

We wanted to separate the story from Episode 10 so that you can come back to the story again and again, whenever you need the inspiration and wisdom it offers. Here is Joanna telling the Shambhala Warrior Prophecy. 

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

Ep 10: We Are the Great Turning

As this journey around the spiral comes to a close, Jess brings us back to the table with Joanna for one last profound conversation. Joanna shares an ancient Tibetan prophecy, “The Coming of the Kingdom of Shambhala,” which shows us that the way we build the Great Turning is through compassion and insight into the radical interdependence of all things.

Jess reflects on the transformative experience of making this podcast, and Joanna expresses deep love and belief in Jess and her generation, urging us to draw upon ancestral wisdom and “the web of connections” to sustain them through the challenges ahead.

In this episode:

  • The Shambhala Prophecy tells us to act with compassion and insight into the radical interdependence of all things
  • Joanna’s teachings, love, and mentorship will remain an enduring source of strength and guidance for Jess and so many others
  • As the spiral of the Work That Reconnects comes to a close, the greater work of the Great Turning continues, carried forward by each person who has been touched by these conversations
  • Bonus Exercise: The Shambala Warrior Prophecy
  • Bonus Exercise: Callings and Resources

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

Ep 9: Live the Questions Now

When it comes to building the Great Turning, it’s natural to have questions: What is my individual role in it all? How do we win? Who do we fight? While Jess wrestles with her desire for a “prescription” of what to do, Joanna invites us to “live the questions” instead. In this episode, we learn about the three dimensions of the Great Turning and the way forward: community, relationship, and solidarity. 

In this episode:

  • There are no perfect road maps, but if we come together in courage and community, the way will emerge
  • The climate crisis is not just an environmental issue but a spiritual crisis of disconnection
  • Bonus Exercise: The Bodhisattva Check-In

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

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