Jessica Zweig

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

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Authenticity is a Unique Superpower That We All Have

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity. 

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

 

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

 

 

 

 

Learn More

Amazon | Barnes & Noble | IndieBound | Bookshop | Sounds True

 

Jessica Zweig: Simply Be: A New Approach to Personal B...

Jessica Zweig is the CEO and founder of the SimplyBe. Agency, a personal branding company that helps millions of people worldwide. She’s been named a personal branding expert by Forbes magazine, a top digital marketer to watch by Inc. magazine, and she’s the 2018 recipient of the International Gold Stevie Award for Female Entrepreneur of the Year. With Sounds True, Jessica Zweig has published the book, Be: A No-Bullshit Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself. In this podcast, Jessica Zweig speaks with Tami Simon about her soul-level approach to effective personal branding, including how cultivating your brand relates to your spirituality, dispelling the myths about personal branding, discovering your “why,” authenticity as a daily practice and a journey, infusing your humanity into your messaging, and more.

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Ep 6: The H-Word

When it comes to the state of our world, the concept of hope can feel elusive. Joanna teaches Jess that the future may be uncertain, but that means that there’s still room for something beautiful to happen. This episode offers insights into embracing uncertainty, cultivating joyousness, and understanding the intricate interplay between hope, courage, and action.

In this episode:

  • “Active hope” is about acting in service of the future we hope for
  • Whenever Jess asks about hope, Joanna talks instead about courage 
  • When hope eludes us, courage and our devotion to life remain steadfast

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

Ep 5 Bonus: Breathing Through

This bonus episode will support you to take the main insights from Episode 4: There is No Future if We Go Numb and Episode 5: This Pain Is Not for Nothing, deeper into your life. 

Both of these episodes are about the second phase in the Spiral of the Work That Reconnects, Honoring Our Pain for the World. This bonus is a recording of Joanna leading a meditation called Breathing Through, recorded at a retreat in 2006. In it, she’ll guide you to create space to acknowledge and honor the pain for the world that you carry without numbing or getting overwhelmed. All you’ll need for this bonus exercise is a place where you can close your eyes and relax.  

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

 

Ep 5: This Pain Is Not for Nothing

Now we get to what may be the toughest part of reckoning with our planet’s situation: dealing with numbness, grief, and despair. It’s easy to feel overwhelmed by the enormity of the many crises around us, and natural to want to numb ourselves to the pain. 

Joanna and Jess speak with great vulnerability and candor about what it takes to navigate our darkest feelings—and the strength and beauty that can be found when we honor our pain. 

Trigger Warning: In this episode, we discuss suicide.

In this episode:

  • When it feels like our pain could swallow us whole, it helps to remember that all feelings come and go
  • Desperation can take us to dark places, but we are more than our despair
  • Numbness—Jess opens up about her familiar tactic for escaping pain
  • Our pain becomes sacred when we allow it to deepen our connection with the world
  • Bonus Exercise: Breathing Through

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

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