Tami Simon on Spiritual Entrepreneurship

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June 7, 2015

Enjoy this interview with Sounds True CEO and Founder, Tami Simon, on how she took her love of spiritual wisdom and turned it into an award-winning publishing company. Produced by our friends at The Good Life Project.

Learn more about Tami’s teaching schedule and her podcast series, Insights at the Edge here.

Tami Simon

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TAMI SIMON founded Sounds True in 1985 as a multimedia publishing house with a mission to disseminate spiritual wisdom. She hosts a popular weekly podcast called Insights at the Edge, where she has interviewed many of today’s leading teachers. Tami lives with her wife, Julie M. Kramer, and their two spoodles, Raspberry and Bula, in Boulder, Colorado.

Author photo © Jason Elias

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Standing Together, and Stepping Up

Dear Sounds True friends and community,

While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.

We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.

And we are committed to not just stand in solidarity but to step up.

Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.

We have been asking ourselves questions such as:

  • How can we best use our platform to better amplify the voices of wisdom teachers who are Black, Indigenous, and People of Color (BIPOC)?
  • What’s in our Shadow, as individuals and as an organization? What unconscious areas must now be brought into awareness?
  • And how do we actively address these areas so that we can evolve as an organization and be a force of genuine service in the world?

The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.

Anything less falls short of what I believe this moment is asking of us.

We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.

With arms wide open, I invite you to witness, support, and step up with us in the following ways:

  • Over the next two years, Sounds True will be undergoing an in-depth Diversity, Equity, and Inclusion Training in the workplace. This training initiative has been in development for over a year, and will be provided by TMI Consulting, led by Dr. Tiffany Jana. Dr. Jana is coauthor of the books Overcoming BiasErasing Institutional Bias, and Subtle Acts of Exclusion. As part of the training, we will be uncovering how unconscious bias, microaggressions, and micro-acts of exclusion show up in the workplace, in our personal lives, and even in our products. The training also includes a thorough audit of Sounds True’s hiring practices, HR policies, marketing materials, and more.

  • Sounds True also wants to include our customers, authors, and partner businesses in the introductory phase of this training process that we will be embarking upon. With that in mind, we are hosting a three-part webinar series on “Healing Racism” with Dr. Jana, beginning on Wednesday, June 24, at 8:00 pm ET | 5:00 pm PT. The series is free, and we are inviting our customers, authors, and business associates to join the Sounds True staff for this online training and to walk this part of our journey together. As someone on our email list, you will be receiving all of the details in future emails.

  • It is clear to us at Sounds True that we need to publish and otherwise amplify the voices of more authors and presenters who are Black, Indigenous, and People of Color. If you have ideas about new BIPOC authors you would like to see published at Sounds True or included in our summits and online offerings, please write to us at acquisitions@soundstrue.com.

  • The Sounds True Foundation, formed in 2018, is increasing its efforts to raise scholarship funds for BIPOC students to attend our Mindfulness Meditation Teacher Certification Program and become trained as mindfulness teachers who will bring this practice to diverse communities all over the world. We will be hosting a virtual fundraiser on June 30 for this initiative and will be emailing you with more details.

As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.

And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.

With love on the journey,

Tami Simon

Founder and Publisher, Sounds True

P.S. You can learn more about our commitment to creating a more compassionate world here.

 

Tami Simon: Embracing Paradox: A special micro-episode

Tami Simon is the founder and CEO of Sounds True, as well as the host of Insights at the Edge. In this special episode, Tami celebrates an amazing milestone: her five-hundredth podcast. Speaking on her many years as an interviewer, Tami explains that she has been able to take in all the competing, often contradictory viewpoints of her subjects by embracing the concept of paradox. She shares numerous examples of contrasting ideas (such as the roles of anger and surrender in spiritual practice) that she has entertained as truth. Tami considers the paradox of becoming more in tune with herself over the years while also learning how interconnected she is with all other beings. Finally, Tami mulls the painful contradiction of brilliant teachers who also prey on the vulnerable and what this means for the overall quest for spiritual discovery. (36 minutes)

Tami Simon on Spiritual Entrepreneurship

Enjoy this interview with Sounds True CEO and Founder, Tami Simon, on how she took her love of spiritual wisdom and turned it into an award-winning publishing company. Produced by our friends at The Good Life Project.

Learn more about Tami’s teaching schedule and her podcast series, Insights at the Edge here.

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There’s a Ritual for That

Ashley River Brant is a multidimensional artist and healer whose focus is on awakening the creative and intuitive power within us all. She is the creator of Soul Tattoo®, a ceremonial intuitive tattooing modality, and the host of a podcast called Weaving Your Web. She also brings forth her medicine as a filmmaker, photographer, illustrator, and writer. With Sounds True, Ashley is releasing her first book, Tending to the Sacred: Rituals to Connect with Earth, Spirit, and Self. In this episode of Insights at the Edge, Tami Simon talks with Ashley about how creativity and ritual have given her a “bridge home” to a sense of purpose and belonging from the traumas of her childhood. Ashley describes how she moves through life with a “divine team of support” composed of both earthly and cosmic beings, and she offers us a ritual for connecting with our own spirit guides. They also discuss tapping into past-life memory as a process for healing present wounds, creating space to practice “sacred listening” to nature and our ancestors, and the four pillars of ritual Ashley uses to create a life of intention.

Building Belonging: Being an Ambassador to the Earth

john a. powell is the director of the Othering & Belonging Institute and a professor of law, African American studies, and ethnic studies at the University of California, Berkeley. He previously directed the Kirwan Institute for the Study of Race and Ethnicity at the Ohio State University, and the Institute on Race and Poverty at the University of Minnesota. He is also the author of Racing to Justice: Transforming Our Conceptions of Self and Other to Build an Inclusive Society. In this episode of Insights at the Edge, Tami Simon speaks with john about how to create a culture of deep belonging. They discuss what it takes to become “belonging activists,” a process that begins with empathetic and compassionate listening. john also explores the large and small ways othering occurs in our society. Finally, Tami and john talk about the spiritual lessons we can learn from suffering.

  • Jamie T says:

    I saw this interview some time ago and was very moved by Tami’s “frankness” and her approach to running a (very successful) business in this modern time. It was quite an inspirational and hopeful look at a way to “do business” and maintain a spiritual life core and felt to me like a wholesome and healthful way to engage with your occupation in tandem with your spiritual life so that they aren’t really two different contradictory things. This approach really seems to bond and meld what seems to be two disparate streams (making money to live -well, or live a “pure” spiritual life) in an effortlessly practical, inclusive and more rounded way. I helped smooth some frustrations I’ve had about work life and spiritual life… Thanks Tami for so candidly sharing.

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